PPC Audit Services to Cut Wasted Spend | Aimers

Get Clear Insights and Maximize Your ROI with Our PPC Audit Services

Expert insights backed by over a decade of experience managing $30M+ in PPC campaigns

Trusted by Leading SaaS and Tech Companies Worldwide

Why a PPC Campaign Audit Can Drive Real Results for Your Business

A PPC account audit is the perfect solution if you want to improve the overall performance and effectiveness of your paid ads.

1. Discover areas of inefficient spending and errors in account configuration.
2. Our team identifies opportunities for growth and testing new segments.
3. Perform extensive data analysis to make data-based decisions.
4. We evaluate ad copy, suggest improvement changes and strategy enhancements.

Here’s What You’ll Gain

• Document with an Audit: A Google Document covering a full Google Ads account audit of your advertising account and analytics, with text, screenshots, and comments.

• Tips and Recommendations: Google Document with tips and recommendations for managing campaigns in the future.

• Recording of the Meeting: Recording of the meeting with additional commentary on our advice.

### Let's Audit
Your Campaigns

If your monthly PPC budget is above $3K, you can receive this PPC campaign audit for free.

“Aimers is extremely detailed when it comes to campaign management and analysis. They have managed to increase substantially our leads while driving down CPL’s. They provided great insight into the campaign and proactively recommended and implemented improvements to drive it forward.”

— Elena Torres, Senior Growth Marketing Manager at Mixpanel

“Aimers has been instrumental in building our Adwords campaigns and successfully iterating to improve our conversions. We've had a 20-30% increase in qualified leads since we started working with Aimers. The communications and reporting has been amazing and allowed us to see how campaigns are being executed and iterated upon.”

— Alyssa Newman, Marketing Director at CrowdSync Technology

“I like everything about Aimers from the people supporting Orion to the results of the program. They optimized Orion's digital spend that led to strong inbound lead generation.”

— Michael S., Chief Marketing Officer at Orion

“Thanks to Aimers' work, the client saw a significant increase in user sign-ups at a lower cost and could identify deeper metrics like activation rates. The team was very proactive and attentive to feedback, as well as flexible and accountable.”

— Claire Maynard, Head of Marketing at Magical

“Beyond being laser-focused on delivering the right results, Aimers is an outstanding partner. They consistently bring fresh ideas to the table to help us drive even better outcomes.”

— Rachel Meyrowitz, Director of Demand Generation at Demio

Explore Our Streamlined PPC Audit Agency Process

1. Initial Call (15–30 minutes)

   • Brief conversation to understand your challenges and PPC goals
   • Review the current state of your advertising strategy

2. Assesing Scope of Work

   • Analyze ad account and analytics structure
   • Define the scope of work and provide an audit proposal

3. Conducting the PPC Account Audit

   • Perform a full review of your pay-per-click activities
   • Identify strengths, gaps, and optimization opportunities

4. Delivering Insights

   • Provide a document with findings and actionable insights
   • Develop a detailed strategy if further recommendations are needed

5. Follow-up Call (1–1.5 hours)

   • Technical expert explains audit results in real time
   • Answer your questions and share a full call recording

6. Agency Partnership

   • Present a tailored partnership proposal if you choose to continue
   • Stay available for additional questions in the following days

Frequently Asked Questions

What is included in your PPC audit services?

Aimers’ PPC audit services include a detailed review of your ad accounts, campaign structure, targeting, keywords, ad copy, bidding strategy, budgets, landing pages, analytics setup, conversion tracking, and CRM data where available. The goal is to identify wasted spend, tracking gaps, underperforming campaigns, and opportunities to improve ROI. You receive a clear audit document, recommendations, and a follow-up call with expert commentary.

What time period do you analyze during a PPC Account Audit?

We typically analyze the past 3-6 months of campaign data during a PPC Account Audit. This period is usually enough to identify performance trends, budget waste, conversion issues, and optimization opportunities. If your account has seasonal patterns, recent structural changes, or a longer sales cycle, we can adjust the analysis window to better reflect your business and campaign history.

What platforms are included in a PPC Campaign Audit?

A PPC Campaign Audit can cover the major paid advertising platforms Aimers works with, including Google Ads, Microsoft Ads, LinkedIn Ads, Meta Ads, Reddit, Quora, Capterra, Apple Search Ads, and other relevant channels. As a PPC Audit Agency, we also review how each platform fits your broader acquisition strategy, funnel, budget allocation, and conversion goals.

Do you analyze analytics, tracking, and CRM data too?

Yes. A strong pay-per-click audit should include analytics and conversion tracking, not only ad account settings. We review Google Analytics, Google Tag Manager, conversion events, CRM data, attribution signals, and tracking gaps where access is available. This helps show whether campaigns are driving qualified leads, pipeline, and revenue, not just clicks or surface-level conversions.

What does a Google Ads Account Audit cover?

A Google Ads Account Audit reviews campaign structure, keyword match types, search terms, negative keywords, bidding strategies, Quality Score signals, ad copy, extensions, budgets, conversion actions, audiences, landing pages, and performance by campaign or segment. For SaaS and tech companies, we also look at whether Google Ads campaigns are optimized for qualified leads, demos, trials, pipeline, and CAC.

What concrete outcomes will I get from a PPC audit?

You receive a detailed audit document with findings, screenshots, comments, and prioritized recommendations. Aimers also provides campaign management tips, a recorded follow-up meeting, and expert commentary explaining what to fix first. The outcome is not just a list of problems, but a practical roadmap for improving PPC performance, reducing wasted spend, fixing tracking issues, and scaling the campaigns with stronger ROI potential.

How long does it take to conduct a PPC audit?

A typical PPC audit takes 5-15 days, depending on account complexity, number of platforms, data volume, tracking setup, and the depth of analysis required. Smaller accounts can often be reviewed faster, while multi-platform or high-spend accounts may need more time. The goal is to give you a clear, useful audit rather than a rushed checklist.

Can the scope of your PPC audit services be changed?

Yes. The scope of PPC audit services can be adjusted based on your platforms, goals, budget, sales cycle, and current challenges. Some companies need a focused Google Ads Account Audit, while others need a broader PPC Account Audit covering paid search, paid social, analytics, CRM, attribution, and landing pages. We define the right scope during the initial call.

How much does a PPC audit service cost at Aimers?

The cost of a PPC audit depends on the number of platforms, account complexity, monthly spend, tracking setup, and the level of analysis required. If your monthly PPC budget is above $3K, you may qualify for a free audit. For other cases, Aimers provides a custom estimate after reviewing your situation and defining the audit scope.